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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020100822-276
Induction Date:   August 22, 2010
Product:   The BabyPlus Prenatal Education System
MSRP:   $149 USD
Company URL:  http://www.babyplus.com

The BabyPlus Prenatal Education System

by:  Rev. James G.W. Fisher - Product Evaluation Specialist
Evaluation Report Summary (ERS) Date:  08/22/2010

Created by a developmental psychologist, The BabyPlus™ Prenatal Education System is a patented, early curriculum and prenatal education system that introduces patterns of sound to a prenatal child in the one language they can understand—the maternal heartbeat.

[ Please refer to A-2-Z Company Index for contact information.]

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Prenatal Education 2007 Consumer Pre-Natal Female

Evaluation Report Summary (ERS) - Index

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Comfort Design Quality Durability Ease Of Use Functionality Marketability
5 5 5 5 5 4.5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.

image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)Bassinets and Cradles - ASTM F2194
ASTM Complianteco-Friendlyeco-Conscious

Independent Lab Tested  Independent Lab Name 
  TestCom CE
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
BPASafeSoluble Heavy MetalsMechanical/Physical
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)
(Not Applicable)

UPC Code / ISBN#Manufacturer SKUAge Grading

Manufactured InSafety Hazard/Warnings


About Our New Inductee

Before you buy a product, it's generally common practice to be familiar with what it does, the branding, and other details. We feel that the same rule applies to our "New Inductees" we announce each week, so this section is titled "About Our New Inductee." The information in this section will provide you with a quick yet accurate glance of what the product or service is all about..

While other companies are busy in developing postnatal products for mothers, The BabyPlus Company™ chose to focus on prenatal concerns and develop a product to fit an important need in that arena. Introducing the BabyPlus™ Prenatal Education System. Created by a developmental psychologist, the BabyPlus™ Prenatal Education System is a patented, early curriculum and prenatal education system that introduces patterns of sound to a prenatal child in the one language they can understand, — the maternal heartbeat.

Additional Details & Perspectives

While it's great for some people who just want a cursory glance at what a New Inductee is all about, there are many others who have a greater appetite for more information. This section is titled "Additional Details & Perspectives". and will provide you with additional details and perspectives associated with the product or service being featured here.

As referenced earlier, a baby recognizes and is used to one primary and consistent sound, the maternal heartbeat. What is not realized though, is that the maternal heartbeat is a singular beat which will vary in speed, but still remains as one singular beat. According to a number of studies from UCLA and other prominent universities, cognitive skills are developed in a baby before birth, but at a minimum level. This is depending upon the amount of stimulation from the outside environment. ( A to Z of Child Development: From Birth to Five Years is but one of many books we also used in our research for this evaluation to establish this as documented fact.)

As a baby discriminates the simple rhythmic sounds of the BabyPlus™ Prenatal Education System from those of the mother, learning begins at the earliest stage. The safe, 16-week curriculum is used one hour twice a day, teaching the child to distinguish between his or her mother's heartbeat and the sounds produced by BabyPlus™.

As the pregnancy progresses, the BabyPlus™ Prenatal Education System lessons advance slightly. This 'auditory exercise' strengthens learning ability during the developmental period when the advantages will be most significant for a child. Much like a prenatal vitamin encourages strong physical development, BabyPlus™ encourages strong cognitive development.

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Independent Evaluator Reports

In this section we have called upon the assistance of top industry professionals to evaluate the product in this evaluation summary. These scholars form their own opinions from extensive analysis and produce detailed, in-depth reports connected with their own personal study and evaluation of the products submitted for independent evaluation.

The information to follow is comprised of excerpts from the independent evaluator reports that have been paraphrased, posted verbatim, or a combination of both in order to encapsulate an accurate presentation of the primary details conveyed in each report. This approach provides a completely independent perspective in the evaluation each product.

Image of the BabyPlus product and package.
Independent Evaluators - Initial Report Outline
PRODUCT | SERVICE: The BabyPlus Prenatal Education System

Pre-natal Development Product
Progressive Pre-natal Cognitive Skill Development

This Week's Independent Evaluators

Professor of Obstetrics and Gynecology, M.D., Ph.D., E.D.
Director of Prenatal Research Studies

"As part of a comparative evaluation study of prenatal development and learning, we elected to incorporate the use of the babyplus system. Our decision was the most logical due to the babyplus system being a pre-natal oriented product that is designed so suitably for application with the intrauterine environment. This was a superb alignment with the scope of our study."

"While in the intrauterine environment, an infant is in the most optimal state for impression by experience or what many refer to as total immersion learning. The babyplus unit introduces a new experience to the infant which is what we see as the most accurate simulation of a biological experience within the womb."

"Because the infant has a stronger sensitivity and awareness of sound due to the intrauterine environment, specific sounds and music introduced into the womb, (from external sources) can have a considerable influence to an infant. In conclusion of our study it was noted how there was a more consistent level of healthy sleep patterns with the infants where the babyplus system was used.  There was also an apparent increase in cognitive skill development as well which has been documented.

"In the monitoring of all 6 infants while in the womb, there was a substantial difference in the level of activity with the infants. With the three infants that did not experience the babyplus system, there was a far greater level of movement and restlessness. The infants that experienced the babyplus system sounds remained calm with heart rhythm and movements remaining consistent and without aberration.

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Professor of Perinatal Psychobiology, Ph.D., E.D.
Director of Prenatal Behavior Development Research

"Throughout our developmental research study using the BabyPlus™ Prenatal Education System, we examined the process of developmental change of the fetus in each of the mothers who agreed to take part in our research. The system worked well, in balance with the relative influences of the mothers and biological, cognitive and socioemotional development of each fetus."

"Following the birth of the each fetus, our research and monitoring continued to validate our assumption in reference to influence of the infant's temperament and other details of prenatal development. The newborn infants that experienced the BabyPlus™ Prenatal Education System in the womb have shown a dramatic shift in the development of their temperament, cognitive skills, and awareness, well beyond the expected levels of a newborn infant. 

Based upon our research results, it is assumed that the use of the BabyPlus™ Prenatal Education System will not only increase the cognitive skill development of a fetus, but also have a significant influence in the development of its temperament. There were absolutely no evidence of any risk of harm to a fetus or mother from use of the BabyPlus™ Prenatal Education System.  It is important to realize though that this was an informal comparative research study.  We cannot make or imply any statement of guarantee of no risk of harm without a more formal and lengthy comparative research and analysis study of the BabyPlus™ Prenatal Education System."

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* PLEASE NOTE: At the request of our independent evaluators their names are not disclosed to protect their personal and professional privacy. All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any member or division of GreyWolf Corp, GreyWolf Corp itself, or the International Parenting Institute™.

Consumer Hands-On Evaluation

Nothing is more powerful than hands-on experience by a consumer with a product when it is under evaluation. Based upon that fact we put a number of products we currently are slated to evaluate at the mercy of consumers in a hands-on evaluation where anything goes. The information to follow will explore the responses from the participants in our spontaneous hands-on consumer evaluation of the products available for their review.

Image of some of the features of the babyplus Prenatal Education System
The information for the "naysayers" has already been covered to establish factual evidence of the productive use and benefit of The BabyPlus Prenatal Education System.  I will move on now to the more simple factors a mother can truly appreciate which were outlined in our hands-on evaluation.

In speaking with the pregnant mothers throughout the testing period who were using the BabyPlus Prenatal Education System, I was quite curious as to how it might have felt for them to wear it. Little did I realize that the ladies got some serious giggles from such an unusual question coming from a man.  They felt it was "more of a girl's thing" for discussion.

For Heidi and Audra, two of the mothers who were prompt to reply to my query, it was an usual item which required some getting used to.  According to Audra, she stated that she literally forgot it was even there most of the time. Heidi followed with a confirmation of mutual agreement.  Audra was quite detailed in her response. She had so much excitement in her voice as she said... "You really forget it's even there. I noticed how it wasn't binding in the slightest, yet stayed pretty secure when I was doing all the usual baby stuff and other household chores."

All of the mothers had a blouse over it so no one really even noticed the babyplus product until they attached or removed it. They all felt that using the BabyPlus Prenatal Education System was quite simple, comfortable, and not the slightest of a bother or visual distraction. A very important point made by many of the mothers was that they had all given birth to at least two infants prior to this pregnancy and felt that for some reason, the infants were much more calm and less stressful to handle with this time around.  They were all sure it had something to do with the BabyPlus Prenatal Education System.

As part of our final steps in completing the hands on evaluation for the BabyPlus Prenatal Education System, we went over all of the reports, consumer feedback forms, and videotapes from all our interviews with the mothers.  The BabyPlus Prenatal Education System was as expected, well beyond what would be needed to pass this evaluation category.  I would venture to say that it set a record in regard to the amount of favorable comments and detailed notes from the mothers, sharing about why they felt the BabyPlus Prenatal Education System was so great.

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A Sampling Of Our Evaluation Category Ratings

The rating of a product is useless if you do not fully understand and comprehend how the ratings is reached or what the value of the rating represents. This need for clarity encouraged us to have this section titled "A Sampling Of Our Evaluation Category Ratings". To assist you in gaining a greater understanding of the evaluation category ratings we use, a small sampling of the individual category titles & rating scores from the complete product review itself for this product or service are featured here.

The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why each specific rating score was reached.

The Featured Category Ratings Sampling For This Evaluation Summary Are Listed Below:

COMFORT: Rating Level - [5] an image of 5 gold  stars

The mothers used in our evaluation were overjoyed with the comfort of using the BabyPlus Prenatal Education System. The actual unit is held in a soft fabric pouch which is held in place via a soft strap which the mother fastens around her waist on the mid-level of their abdomen. Both mothers expressed how they soon forgot that the unit was even there in the first place! Deidre expressed, "I never imagined this could be so simple, yet effective and comfortable at the same time!" There was no question in the final scoring in this evaluation category; the BabyPlus Prenatal Education System comes in this evaluation category of COMFORT with a perfect score of [5 Stars].

DESIGN QUALITY: Rating Level - [5] an image of 5 gold  stars

The BabyPlus Prenatal Education System proved its worth all too well when it comes to DESIGN QUALITY.  The plastic compound used, the overall design both technically and aesthetically is nothing short of impressive. The product is designed to be reliable for long term use.  The BabyPlus Prenatal Education System scored a perfect score of [5 Stars] in this category for DESIGN QUAILTY.

DURABILITY: Rating Level - [5] an image of 5 gold  stars

When it comes to durability, we put the BabyPlus Prenatal Education System through a series of rather "unorthodox" tests. The unit was placed in a paint mixer which shakes a can of paint to be shaken at an incredible repetitive rate of speed. The second test was with a centrifuge for separating liquids and other materials by way of spinning the containers attached at an incredible rate of speed. We then ran the strap and pouch through a commercial washing machine 25 times with sand stones being used in the dryer for wear and tear simulation.

Following these tests. there appeared to be no aberration or distortion in the sound or performance of the BabyPlus Prenatal Education System unit. The bag looked like new and the strap was still fully usable with no sign of damage from the abuse. No question about it, the unit was built to last despite the concept of how it is used in actual application of use. The BabyPlus Prenatal Education System pulled a perfect score of [5 Stars] in our evaluation for this category of DURABILITY.

EASE OF USE: Rating Level - [5] an image of 5 gold  stars

Ease of use is an easy one in this case. The mothers were quite prompt to express how easy it was to attach the strap and insert the unit in the fabric pouch. It's REALLY simple!..as easy as one, two, three. Just enclose the unit inside the fabric pouch. With the speaker pointed inward, place the unit on your abdomen at mid-level and fasten the strap around your waist. The BabyPlus Prenatal Education System pulled its weight in this category with an outstanding score of [5 Stars].

FUNCTIONALITY: Rating Level - [5] an image of 5 gold  stars

Functionality is a bit of challenge to accurately determine in this situation. The BabyPlus Prenatal Education System has now been through multiple independent medical studies which suggest it has a strong contribution to pre-natal critical skill development. Based upon our own studies and independent studies completed by credentialed medical professionals in the appropriate fields needed, we have established that the BabyPlus Prenatal Education System has earned a perfect score of [5 Stars] in this category for FUNCTIONALITY.

MARKETABILITY: Rating Level - [4.5] an image of 4.5 gold  stars

Determining the MARKETABILITY rating was not as easy as expected. It was all too clear with every person who we made contact with in discussion about the BabyPlus Prenatal Education System, that the level of popularity was well beyond measure. Every mother who has used the product in our evaluation process has had nothing but praise. Our guidelines clearly spell out what we are looking for and combining the ratings established from the guidelines with the actual hands-on experience with the test study evaluation, it was easy to see that the BabyPlus Prenatal Education System is a product which has high potential and is sure to be a strong item on the shelf in stores and specialty shops.

What you have here is a product that has truly earned not just the acceptance to receive The Toy Man® Seal of Approval, but the Award of Excellence and eChoice™ Award are also well deserved. The BabyPlus Prenatal Education System truly reminds us why these award go to only the very best products which break the mold and create an entirely new path for others to follow. This is especially so when it comes to MARKETABILITY.

In our final steps of developing the accurate evaluation rating for the BabyPlus Prenatal Education System, things suddenly came to a screaming halt.  The problem we had to look at was that people who have not actually used the product, expressed how they find it hard to believe it could really do what is claimed.  They are still drawn to buy the product yet this does put a small ding in this evaluation catgeory rating. The BabyPlus Prenatal Education System comes through to the finish line in this segment of our evaluation with n almost perfect score of [4.5 Stars] for MARKETABILITY.

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EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   5
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

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