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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020110805-513
Induction Date:   August 05, 2011
Certificate License Status:   Active
Product:   Third and Long
MSRP:   $19.99 USD
Company URL:  http://www.interactionpoint.com

Third and Long

by:  Rev. James G.W. Fisher - Editor / Product Evaluation Specialist
Evaluation Report Summary (ERS) Date:  08/05/2011

Third and Long recreates the action of a pro football game. Two coaches take turns on offense and defense, calling plays and executing drives. Touchdowns, field goals, fumbles, interceptions, penalties, and big plays are all part of the exciting action.

[ Please refer to A-2-Z Company Index for contact information.]

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Card Games - Sports Related 2010 Consumer 10 years + Female/Male

Evaluation Report Summary (ERS) - Index

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Creative Agenda / Narrative Development funQuotient™ Learning Curve Marketability Response Level Overall Visual Appeal
5 5 5 4.5 5 4.5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.

image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious
(Not Applicable)

Independent Lab Tested  Independent Lab Name 

  ATS, Inc
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
  (Not Applicable)
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)(Not Applicable)(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)
(Not Applicable)(Not Applicable)

UPC Code / ISBN#Manufacturer SKUAge Grading
978-1-936326-00-6 IPG0001Labeled/Appropriate

Manufactured InSafety Hazard/Warnings


About Our New Inductee

Before you buy a product, it's generally common practice to be familiar with what it does, the branding, and other details. We feel that the same rule applies to our "New Inductees" we announce each week, so this section is titled "About Our New Inductee." The information in this section will provide you with a quick yet accurate glance of what the product or service is all about.

Image of the Third and Long card game. Gather Your Players and Face Off For Gridiron Glory!

The folks at Interaction Point Games, the creators of Third and Long couldn't possibly have stated it more clearly so we have taken their own quote to introduce you to the game.

"Third and Long recreates the action of a pro football game. Two coaches take turns on offense and defense, calling plays and executing drives. Touchdowns, field goals, fumbles, interceptions, penalties, and big plays are all part of the exciting action."

Football is more than just a game, for some it is a science, for others it is a part of their life every season. Third and Long takes the game, in season or off and enables you to be able to play football practically anywhere! Being a card game establishes portability that you can appreciate while adding greater selling value for retailers and distributors.

With Third and Long, the excitement builds quickly as each play is run. Who would ever imagine a game of football played in a card game presenting such challenge as you develop offensive and defensive strategies to win the game? This is just the beginning of the details!

One of our independent evaluators shared how "Third and Long has an amazing formulation of rules that produce an enjoyable as well as competitive game play.  This allows for the players to have a fun and extremely engaging experience that encourages multiple sessions of play during any one recreational gathering."
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Additional Details & Perspectives

While it's great for some people who just want a cursory glance at what a New Inductee is all about, there are many others who have a greater appetite for more information. This section is titled "Additional Details & Perspectives". and will provide you with additional details and perspectives associated with the product or service being featured here.

An image of Third and Long at Disneyland City Hall right before the 1000+ product giveaway we did at the Disneyland Resort. In the image at left you will see Third and Long being held by a Disneyland® City Hall staff member.  It was one of over 1,000 products provided by our sponsors to be given away by The Toy Man® Product Guide staff at the Disneyland Resort in Anaheim, CA.

Over the 4 day period at the Disneyland® Resort, Third and Long, along with the other products given away, made the Disneyland® guests experience even more delightful and fun.

Unlike many other card games on the market today, Third and Long uses various game mechanics to encourage the creation of a strong creative agenda and narrative development in the game play.  This is vital to ensure the players interest remains strong and competitive with a wider range of variables with which to work with in the development of each game play strategy. Third and Long creates an environment of creative strategy development where each team is busy working on pre-emptive strategy development to win the game.

The game mechanics of Third and Long are surprisingly well designed with logical function.  It is the culmination of intensive brainstorming and an extensive period of testing by multiple individuals. Third and Long puts you right into the action the action of each game, just as in a live, football game.  The excitement that is developed keeps each game in continuous motion and fluctuation.  Each team's game strategies create an ever-changing level of challenge as you develop your game strategies to win.

More Specific Details About The Game

You have 4 types of game cards with Third and Long; 15 Player cards, 60 Action cards, 9 Offensive Play Call cards, and 6 Defensive Play Call cards.  The premise of the game is quite simple and easy to understand whether you are a football game fan or not. You win if you score more points than your opponent before time runs out. Scoring is handled just as in a real game of football; teams can score a touchdown, field goals, extra points, two-point conversions, or a safety.

Third and Long begins with opposing coaches taking turns on offense and defense.  One will work to push a drive the entire length of the field and score while the other one strives to stop it.   There are however some important points that Third and Long is not designed to allow;
  • Track field position or down and distance
  • Determine the exact amount of time left on the clock
  • Model every player on the field
I could go on and on here with so much more exciting details to discover but you can find all that at the Interaction Point Games web site - http://www.interactionpoint.com/.  I will now move into the excerpts from our independent evaluators report.
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Independent Evaluator Reports

In this section we have called upon the assistance of top industry professionals to evaluate the product in this evaluation summary. These scholars form their own opinions from extensive analysis and produce detailed, in-depth reports connected with their own personal study and evaluation of the products submitted for independent evaluation.

The information to follow is comprised of excerpts from the independent evaluator reports that have been paraphrased, posted verbatim, or a combination of both in order to encapsulate an accurate presentation of the primary details conveyed in each report. This approach provides a completely independent perspective in the evaluation each product.

Image of the Third and Long game box front and back.
Third and Long - The Football Card Game
10 Years +
Average 48-65 minutes
Overall Rating Average: 4.5 Star Rating Image

This Week's Independent Evaluators

Professor of Education PhD. Ed.D. - Professor Emeritus
Director of Creative Arts Education & Development

"A quality card game must be designed with a combination of education, action and entertainment. The principles of gaming, balance and usability must be carefully exercised to plan and devise the game rules and mechanics. It must create an entire gaming experience where the interest is maintained from start to finish."

"Both the Third and Long and Knock Down, Drag Out card games have incontrovertibly fit the the details I have stated as to what from my measure is required to develop a quality card game. In this evaluation though I will be covering details associated with my evaluation of the Third and Long card game."

"Third and Long is based on a sport that is not only popular, but for many people a literal part of their life during the football season in the U.S. The mechanics of the game bring a numerical value point system which allows the game to become a true hybrid that is applicable for home and educational use.  In both instances, the players learn something and gain improvement of skills with every time they play."

"In my evaluation, Third and Long has an amazing formulation of rules that produce an enjoyable as well as competitive game play.  This allows for the players to have a fun and extremely engaging experience that encourages multiple sessions of play during any one recreational gathering."

"As an added plus, you have the educational contribution that is gained with each game whether or not the player desires to learn.  The mechanics are such that the educational aspect is cloaked so that the players focus is upon the game, not what they are learning or improving upon."

Professor of Advanced Educational Psychology Ph.D., Ed,
Graduate School of Education

"Regardless of the age of persons, distraction activities such as playing board or card games have been found to be the most commodious form of entertainment. In my evaluation of Third and Long it has proven to have a fulfillment of being more than just entertaining.  The game is superb at calming negative effects from the exposure of external pressures in daily life.  It renders a stimulation of motivation to succeed in a goal."

"Third and Long accommodates the need to enrich a daily routine with activities that encourage psychosocial interaction.  This plays an important role in positive attitude development and functionality, unlike the negative consequences associated with indecisive Internet game use.  The direct visual, verbal, and interpersonal communication with this game and fellowe player substantiates probable extended play without the activity evolving into a cliche'-ridden, and useless activity.

"The card-game provides a structure with content that is transcendent of the actual game of football and common in familiarity amongst the players. The repetitive nature of the card game itself offers the players multiple opportunities to familiarize themselves with how the game is played effectively.  This initiates a motivation to develop better strategies, improving skill development and learning."
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* PLEASE NOTE: At the request of our independent evaluators their names are not disclosed to protect their personal and professional privacy. Their labors are provided at no charge to assist us in providing a well-balanced and accurate product or service evaluation summary. All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any member, division of, or Epiphany Communications itself.

Consumer Hands-On Evaluation

Nothing is more powerful than hands-on experience by a consumer with a product when it is under evaluation. Based upon that fact we put a number of products we currently are slated to evaluate at the mercy of consumers in a hands-on evaluation where anything goes. The information to follow will explore the responses from the participants in our spontaneous hands-on consumer evaluation of the products available for their review.

Image of Mrs. Maryland holding Third and Long and Knock Down, Drag Out Games
Third and Long has probably seen more cities, states, and celebrities than most new card games on the market! During that time, we had a very unexpected surprise in this phase of our evaluation process. This was probably one of the top 10 for us.

The image at left was shot with a cell phone and sent to us by someone with "Mrs. Maryland", one of the contestants from the Mrs. United States Pageant. She was posing for a photo for Mrs. Virgin Islands holding Third and Long.

As referenced earlier in the evaluation report summary, Third and Long was one of the 1,000 plus products the staff of The Toy Man® Product Guide gave away at the Disneyland Resort parks in Anaheim, CA.

It was an experience like no other for myself and my staff assisting me. Just imagine seeing a father and son playing Third and Long while waiting in a 2.5 hour long line for one of the new rides at Disneyland! Third and Long held the same high level of attraction just as we had in consumer hands-on evaluation in Los Angeles, CA at the L.A. Convention Center during the E3 Expo.
Image of The Toy Man riding Splash Mountain in Disneyland, holding products from the sponsors up in the air.

This was probably one of the most unusual and lengthy consumer evaluation we have ever done before. After reviewing all of the videotapes, evaluation category scores, t was without a doubt that Third and Long passed this segment of our evaluation! Everyone finally stopped laughing after seeing the video of The Toy Man® transferring from his wheelchair into the Splash Mountain ride and all the rest.
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A Sampling Of Our Evaluation Category Ratings

The rating of a product is useless if you do not fully understand and comprehend how the ratings is reached or what the value of the rating represents. This need for clarity encouraged us to have this section titled "A Sampling Of Our Evaluation Category Ratings." To assist you in gaining a greater understanding of the evaluation category ratings we use, a small sampling of the individual category titles & rating scores from the complete product review itself for this product or service are featured here.

The categories which have been selected to be featured in this evaluation report summary for public view, specify some of the primary points of how and why each specific rating score was reached.

The Featured Category Ratings Sampling For This Evaluation Summary Are Listed Below:

CREATIVE AGENDA / NARRATIVE DEVELOPMENT: Rating Level - [5] an image of 5 gold  stars

Third and Long pulled through quite well in the evaluation category for CREATIVE AGENDA / NARRATIVE DEVELOPMENT. The creative agenda and narrative development of the game is exceptional. This is especially important considering it being a hybrid product.

The well thought through mechanics of Third and Long delivers a guarantee of a strong narrative progression and response level. This of course contributes to the development of creative thinking and cognitive abstract symbolic reasoning. If a player wanted to win, they have to think and develop new strategies from reflective memory with every single game.

Despite the incredible level of hard core analysis of the game, Third and Long pulled a perfect score of [5] Stars in this evaluation category for CREATIVE AGENDA / NARRATIVE DEVELOPMENT.

funQUOTIENT™: Rating Level - [5] an image of 5 gold  stars

Third and Long pulled the stops out when it comes to funQuotient™. It manages to maintain an equal and solid balance with skill development and improvement of social skills in comparison with the level of funQuotient™.

With Third and Long being associated with a favorites American sports pastime the creation of a strong level of funQuotient™ is to be expected. Third and Long a literally endless number of narratives which could be developed to inspire unique strategies to win the game. Third and Long ran the field and achieved a touchdown in this evaluation category with a perfect score of [5] Stars for funQuotient™.

LEARNING CURVE: Rating Level - [5] an image of 5 gold  stars

Third and Long provided a more interesting challenge in determining the LEARNING CURVE of the game. It was not just an open the box and Play type of card game. It does require some attention to procedure and an understanding that not all rules in a normal game of football are valid for use. With a fairly short period of reading to understand the rules and procedures completely, the LEARNING CURVE. is still reasonable and has no negative impact in any manner. Third and Long scores in this category with a perfect score of [5] Stars in this category for LEARNING CURVE.

MARKETABILITY: Rating Level - [4.5] an image of 4 gold  stars

Third and Long was running a strong drive down the field when it comes to MARKETABILITY. With just the factor of being associated with football alone, that puts added strength to the drive yet there was still more! Add portability, visual perception,being a hybrid product, and a simple yet familiar title, Third and Long pushes a very strong drive with the fundamental elements needed to score a touchdown in this evaluation category.

After careful examination of all details in the reports and evaluation scores,. Third and Long fell short of a perfect score by just 1/2 a digit with a final score of [4.5] Stars in this category for MARKETABILITY.

RESPONSE LEVEL: Rating Level - [5] an image of 5 gold  stars

Third and Long was undoubtedly a powerful contender when it comes to RESPONSE LEVEL. In every single instance of our evaluation, the response level was over the top with the players. Plenty of activity and reactions we so common with Third and Long. It is more than obvious to see that Third and Long maintains a very solid and consistent level of response from the players in every game. Third and Long came in for a touchdown yet again with a final score of [5] Stars in this category for RESPONSE LEVEL.

OVERALL VISUAL APPEAL: Rating Level - [4.5] an image of 4.5 gold  stars

OVERALL VISUAL APPEAL posed a very strong challenge for us in our evaluation. The game box is visually appealing far better than many others we have seen in its class. Everything was easy to read with good imagery on every single playing card. The only downside is that "good" imagery isn't enough; it needs to be striking and clear. Third and Long misses the goal by just a with a powerful score rating of [4.5] Stars in this category for OVERALL VISUAL APPEAL.

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EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   4.5
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

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