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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020100823-427
Induction Date:   August 23, 2010
Certificate License Status:   Active
Product:   braininsights - Love Your Baby
MSRP:   $9.95 USD
Company URL:  http://www.braininsightsonline.com

braininsights - Love Your Baby

by:  Rev. James G.W. Fisher - Editor / Product & Service Evaluation Specialist
Evaluation Report Summary (ERS) Date:  08/23/2010

Love Your Baby emphasizes the importance of attachment for healthy social/emotional and cognitive development. The brain development information is explained in everyday language. This packet assists new parents in the providing child development for their new baby and does it in an easy and unique format.

[ Please refer to A-2-Z Company Index for contact information.]

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Books / Literature 2008 Consumer/Education 1-3 years Female/Male

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Cost Benefit Durability Educational Value Marketability Learning Curve Visual Appeal
5 4.5 5 5 5 4.5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.

image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious
(Not Applicable)

Independent Lab Tested  Independent Lab Name 
(Not Applicable)  
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
(Not Applicable)  (Not Applicable)
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)(Not Applicable)(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)
(Not Applicable)(Not Applicable)

UPC Code / ISBN#Manufacturer SKUAge Grading
978-0984066322 Not Applicable

Manufactured InSafety Hazard/Warnings


       About Our New Inductee

Before you buy a product, it's generally common practice to be familiar with what it does, the branding, and other details. We feel that the same rule applies to our "New Inductees" we announce each week, so this section is titled "About Our New Inductee." The information in this section will provide you with a quick yet accurate glance of what the product or service is all about.

Image of card from braininsights Love You Baby packet. Much as each of the other authoritative packets on brain development from braininsights make a difference in the brain development of the children in your life or community, so does brainsights - Love Your Baby, the first of the series of the braininsights series.

This packet of 40 activity cards that are hung on a convenient ring for easy accessibility and portability, makes it easy for busy parents to have brain development activity ideas available anytime. The brain packet fits easily into a purse or diaper bag and eliminates the need for time to read a whole book. Each activity card includes scientifically based information on how loving and interaction with plenty of funQuotient™ helps a child's brain develop.

Each activity card includes information on how loving and fun interaction helps a child's brain develop. Love Your Baby emphasizes the importance of attachment for healthy social/emotional and cognitive development. Best of all, the brain development information is explained in everyday language which is so easy to understand for nearly everyone.

In our evaluation of brainsights - Love Your Baby we discovered how enjoyable it is to see how this packet assists new parents in understanding as well as encouraging child development for their new baby and does so in an easy and unique format. Every baby born wants the people in their life to interact with them as they are experiencing this new world of color, sound, and feeling of "the outside world".  brainsights - Love Your Baby works so well in breaking that barrier of fear, excitement, and lack of knowledge about a baby's needs and development for new parents.

       Additional Details & Perspectives

While it's great for some people who just want a cursory glance at what a New Inductee is all about, there are many others who have a greater appetite for more information. This section is titled "Additional Details & Perspectives". and will provide you with additional details and perspectives associated with the product or service being featured here.

The first year for an infant as well as their parents is probably the most important challenge for parents.   It is a time where an infant literally needs attention 24/7. For many parents today though, the challenge to fulfill that need is a heavy one.  This is partly due to lack of sufficient time to read or just locate accurate sources to learn from.  The economical stresses across the globe require most parent to both be working, many times both parents are forced to working full-time shifts to pay all the bills.

brainsights - Love Your Baby and the rest of the brainsights packages help to cope with the parody of need vs time.  According to many of the parents we interviewed in our evaluation process, "...most of the books and other sources of information to draw from are either too pricey, lacking in clarity and simplicity, or both!"  That may seem like a rather point blank way of making a point yet it is a fact that cannot be ignored.  brainsights - Love Your Baby becomes the missing link they are searching for. 

What you have here is a perfect combination of price, simplicity to understand and apply, not to mention being so portable that any of the brainsights card packets can be dropped into a purse, handbag, or diaper bag! This allows a parent to be able to read the cards virtually anywhere, anytime.  The right information at the right price and even easy to understand; what more could a parent ask for?

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       Independent Evaluator Reports

Image of brainsights Love Your Baby packet..
Independent Evaluators - Initial Report Outline
PRODUCT | SERVICE: braininsights - Love Your Baby
Educational Card Packet
Hybrid (Consumer / Educational Use)
Designed for ages 0 to 1 years

Independent evaluators are a vital part of our product and service evaluation process. Having the most elite of professionals from across the globe assist us in our evaluation process. Being independent of our publication and providing their time at no charge, enables us to ensure the production of a well rounded and accurate evaluation of all products and services submitted.

These scholars form their own opinions from extensive analysis of all products and services submitted and produce detailed and in-depth reports which are an integral part of our entire evaluation process.

The information to follow is comprised of primary feature details and excerpts from their reports that have been paraphrased, posted verbatim, or a combination of both in order to encapsulate an accurate presentation of the primary details conveyed in each report. This approach provides a completely independent perspective in the evaluation each product or service.

This Week's Independent Evaluators

ECD Learning Specialist / Behavioral Psychology Analyst
Professor / Special Needs Treatment Coordinator

"braininsights - Love Your Baby is part of an excellent series of info-packet cards that represent an all-embracing explication of information associated with child brain development and behavior. Out of the entire series, Love Your Baby is the very foundation for parents and caregivers to build their knowledge base from. Similar to immersion learning with a foreign language, the application of use of the product with an infant is natural. A substantial contribution to the fulfillment of need for both infant and parent/caregiver is realized.

"Love Your Baby is like a fuse on a stick of dynamite which has been lit, it progresses rapidly to an inevitable completion of task. The end result of its use becomes significant as a catalyst for mutual positive progressive growth and improvement."

Behavior Change Communications Specialist, M.Ed.
Professor / Corporate Planning Analyst

"braininsights - Love Your Baby is one of the packets from the series which I can personally identify with. My husband and I are blessed with our little 3 month old daughter, first born, and can look upon this product in how it applies to our own family's prospective results gained from its use. An infant creates a dramatic shift in the household environment with priorities changing due to the infant's needs.

Every moment of every day of an infant's first year of life plays a part in their brain development. This brain development is the basal segment of their brain development which is responsible for shaping their life in the future. Love Your Baby fills the void of those unanswered questions of how to encourage and understand an infant's first year of brain development most effectively."

"The entire series itself holds a brilliant formation of information specific to brain and ECD development. Parents can make use of Love Your Baby as an authoritative source in understanding the development of their child and how to interact with them more effectively in the first year. Engaging and common people friendly, Love Your Baby is a product which should be as common with an infant as their booties."

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PLEASE NOTE: At the request of our independent evaluators their names are not disclosed to protect their personal and professional privacy. Their labors are provided at no charge to assist us in providing a well-balanced and accurate product or service evaluation summary. Their title is provided to clarify for our readers the specific type of specialist from which each of the report excerpts have been authored. All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any member or division of GreyWolf Corp, or GreyWolf Corp itself.

       Consumer Hands-On Evaluation

Nothing is more powerful than hands-on experience by a consumer with a product when it is under evaluation. Based upon that fact we put a number of products we currently are slated to evaluate at the mercy of consumers in a hands-on evaluation where anything goes. The information to follow will explore the responses from the participants in our spontaneous hands-on consumer evaluation of the products available for their review.
Image of the braininsights Love Your Baby package.
Consumer feedback with "braininsights - Love Your Baby" was quite strong and full of emotion.  While with the other packets in the series each having their own unique traits of interest, this is the one that set the bar to match.

It was a consistent response level with every location where "braininsights - Love Your Baby" was demonstrated. Consumers were busy going through each and every card, reciting out load what was on each card to the person(s) with them.  There was plenty of praise of how the hands-on evaluation participants learned so much about a baby's brain development in such a short time.
In conclusion of the spontaneous consumer hands-on evaluation of the products they examined, we sat down and went through the video-tapes and consumer feedback forms to establish where "braininsights - Love Your Baby" stood with the consumers. Even more than the rest of the series, braininsights - Love Your Baby won the attention to the fullest degreee over all other products we brought for evaluation.  There were large number of compliments by many of the mothers about the portability convenience, color scheme of each of the cards, and the comfort level that the product created while using it.  No learning curve!. "braininsights - Love Your Baby" passed this segment of our evaluation with the highest of recommendation.

       A Sampling Of Our Evaluation Category Ratings

The rating of a product is useless if you do not fully understand and comprehend how the ratings is reached or what the value of the rating represents. This need for clarity encouraged us to have this section titled "A Sampling Of Our Evaluation Category Ratings". To assist you in gaining a greater understanding of the evaluation category ratings we use, a small sampling of the individual category titles & rating scores from the complete product review itself for this product or service are featured here.

The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why each specific rating score was reached.

The Featured Category Ratings Sampling For This Evaluation Summary Are Listed Below.

COST BENEFIT: Rating Level - [5] an image of 5 gold  stars

COST BENEFIT was probably one of the most unquestionable out of the 289 applicable categories for this product. With a very strong scoring in almost all evaluation categories, braininsight - Love Your Babyswept through this evaluation segment without the slightest risk of failure. Simplicity combined with a fair market price is the right combination with a product and braininsight - Love Your Baby took the prize on this one.  It is a product that provides the functionality and portability you are looking for an at a price that is more than reasonable.

DURABILITY: Rating Level - [4.5] an image of 4.5 gold  stars

DUARABILITY is another evaluation category which may seem insignificant to many yet still holds high importance in our evaluation. The bright and artful card stock which was used for the cards with braininsight - Love Your Baby was of a medium-high level card stock. Not too stiff, yet not too flimsy to ensure long term of repetitive use.

In our testing and analysis of the card stock used, it was determined that braininsight - Love Your Baby is built to last but the grade of card stock used has some "bleeding" of the ink when run and results in a small percentage of distortion. The distortion would not likely be noticed by a consumer or retailer but considering we have quite strict evaluation standards, things of this are in fact taken into consideration.

EDUCATIONAL VALUE: Rating Level - [5] an image of 5 gold  stars

EDUCATIONAL VALUE is undoubtedly a place where braininsight - Love Your Baby can really take its place amomngst the best.  braininsight - Love Your Baby has stepped into the arena with a masterfully detailed product which is unique and unlike any others we have seen to date in reference to brain development and behavior being transformed from a format designed for graduate study to a more easily understandable format for rapid learning and applicable use. This is especially so with braininsight - Love Your Baby which is is just one of the entire series of braininsights products.  The key point of value is that this transformation was accomplished without dilution of value from the original format yet remaining at a competitive price point.

braininsight - Love Your Baby wowed many of us as well as the consumers with a perfect score of [5] Stars in this category for EDUCATIONAL VALUE.

LEARNING CURVE: Rating Level - [5] an image of 5 gold  stars

LEARNING CURVE is an evaluation category which may seem surprising to see but for braininsight - Love Your Baby, it is a vital and powerful category that must be taken into account. For many product of similar subject matter as braininsight - Love Your Baby, the content can easily become boring and redundant, with the product often times being tossed in the trash after but a few experiences of trying to read and understand the content fully.

braininsight - Love Your Baby is far from being boring and redundant. I would even venture to say that is almost addictive in an unusual sense. braininsight - Love Your Baby can become a part of your every day life with your constantly reading, learning, and applying what you discover on each card. Simple, logical in sequence and election of content.

braininsight - Love Your Baby provides a substantial contribution to a furtherance of a child's brain and behavioral development.  The first year of brain development with a child is often debated as the most important period in a child's development and braininsight - Love Your Baby proved itself as a literally invaluable, must-have part of the entire braininsights series. braininsight - Love Your Baby comesin to the final part of this evaluation category rating with a perfect score of [5] Stars in this category for LEARNING CURVE.

MARKETABILITY: Rating Level - [4.5] an image of 5 gold  stars

braininsight - Love Your Baby almost knocked the ball out of the ballpark in MARKETABILITY.    This was of no surprise considering it contains all of the primary elements we need to consider in the marketability of a product. Impressive as ever on so many different platforms yet it incurs but a small ding after so much success and accomplishment. It is not a matter of an element lacking in braininsight - Love Your Baby, rather it is an element lacking in consumers.

With so many products blowing their horn about how they are the perfect answer, this poses a challenge for products such as braininsight - Love Your Baby. Many consumers are not making fully informed buying decisions due to lack of understanding what true value and functionality is. braininsight - Love Your Baby is a product that sells itself. Once a consumer get their first experience with braininsight - Love Your Baby or any of the other braininsights activity packets, you are going to have a sale. That sale will develop word of mouth about the product which in turn will generate more sales.

braininsight - Love Your Baby has plenty to tout about you can be sure of that. At the same time, we look at every possible angle we can in this evaluation category and braininsight - Love Your Baby comes screaming across the finish line just a 1/2 a digit short of a perfect score with a score of [4.5] Stars in this category for MARKETABILITY.

VISUAL APPEAL: Rating Level - [4.5] an image of 4.5 gold  stars

VISUAL APPEAL posed an interesting challenge in our evaluation of braininsight - Love Your Baby. Each and every activity card will draw you to look at both sides, read all text, and gaze at the colorful imagery on each card. With our new evaluation standards, visual appeal is a very strong factor in our evaluation process. The challenge here is that the bleeding of the ink and the choice of card stock used gets braininsight - Love Your Baby a ding in this evaluation category and comes screaming across the finish line just a 1/2 a digit short of a perfect score with a score of [4.5] Stars in this category for VISUAL APPEAL.

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EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   5
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

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